New Google Terms & Conditions. True or False?

Speculations say users of Google will soon find themselves advertising products for the company unwittingly, due to recent adjustments Google has made to its Terms of Service.
According to The Verge and New York Times, the new Google Terms and Conditions state that Google users give permission for “shared endorsement” with the company, permitting Google to use a user’s follows, comments and +1’s for advertising a product or service. What this means is that the shared endorsement allows Google to create ads across the platform, using a user’s profile name and photo to help boost the credibility of the ads.

Google hasn’t exactly described how the new ads would appear, but the new terms and condition allow Google to use a lot of social information from its users. Google is currently letting users get aware of the changes to its terms and conditions on Search results and on its homepage. It hopes that all users will be aware of the changes before they go into effect on November 11th. Google will only be using information from adult users, so people under 18 will be automatically exempted from this update.
Google+, as most people already know, cannot be called a success, especially if compared to its competitors, such as twitter and Facebook, and it doesn’t look like it will be getting any popular with this new privacy implication. This new advertising plan is similar to what Facebook is already using. Facebook’s ad model shows what business or service your friends have liked on the social media website. Google, like Facebook, will give users the ability to opt out of the new shared endorsement terms and conditions.
Users who had previously opted out of sharing their +1s with their friends will also be opted out of the shared endorsement updates, but for everyone else, the program automatically gets enabled on November 11th.